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CV

Summary

Dynamic marketing strategist and social media expert with over 6 years of experience in brand growth, audience engagement, and digital marketing. Skilled in leading high-impact campaigns for startups, nonprofits, and multi-brand organizations that achieve measurable results. Adept at leveraging organic social media strategies, data-driven insights, and storytelling to foster community engagement, scale audiences, and drive ROI. Recognized for exceptional leadership and innovation, delivering tailored solutions for long-term brand success.

Skills

  • Marketing & Social Media Strategy: Instagram, LinkedIn, TikTok, YouTube, Facebook, Pinterest

  • Analytics & Performance Tracking: Google Analytics, Meltwater, Hyros, Sprout, Social Insider

  • Leadership & Team Management: Training, hiring, and mentoring social media teams and interns

  • Content Development & Brand Storytelling: Copywriting, campaign execution, and audience engagement

  • Paid Media & Email Marketing: Meta Ads, Google Ads, MailChimp, Constant Contact

  • Project & Campaign Management: Monday, Trello, Asana, Hootsuite, Plann

  • SEO & Web Management: WordPress, SEMrush

Work
Experience

2023-2025

Senior Social Media Strategist

New Reach Education (agency)

  • Spearheaded the strategic development and execution of social media strategies for 14 diverse brands and founders, aligning with marketing and business objectives to enhance brand awareness, customer engagement, and lead generation.

  • Managed social media presence across various platforms for brands in industries including self-publishing, bookkeeping, real estate investing, and travel hacking.

  • Led and mentored a team of 5, including Social Media Managers and a Marketing Coordinator, fostering collaboration with content creators, marketing teams, and brand managers.

  • Directed team in content creation, engagement, UTM link management, trend research, analytics tracking, and paid media collaboration.

  • Orchestrated major social media campaigns from concept to execution, driving organic lead generation and revenue growth.

  • Directed the "No One Left Behind" campaign for SubTo and Pace Morby, contributing to $2.2M in revenue from June to December 2024 through strategic use of video testimonials, objection handling, and lead capture tactics.

  • Spearheaded the launch of "Point Stacking," achieving $4.98K in revenue within 3 days through organic strategies, including buzz generation, creator rebrand, landing page funnels, and free resource distribution.

  • Managed content calendars and strategies, resulting in a 4704% growth in managed accounts and a 174% increase in organic video views (over 2.14 million views).

  • Utilized Meltwater, Sprout Social, Monday, and Meta Business Suite for planning, scheduling, posting, and engagement.

  • Analyzed campaign performance using data analytics tools to measure ROI and KPIs, adjusting strategies to optimize outcomes.

  • Pioneered a data mining project that recovered over 5,000 untapped leads by extracting and cross-referencing Facebook group data, significantly enhancing lead capture for Royalty Hero.

  • Administered a monthly budget of $500 per brand for boosting organic content and a $1,000 monthly team budget for equipment and programs.

  • Ensured compliance with platform SOPs, social media regulations, and industry best practices through ongoing research, training, and consultation with the office attorney.

2021-2023

Social Media, PR & Communications Manager

Curing Kids Cancer (nonprofit)

  • Engineered and managed a comprehensive public relations schedule and communications strategy, significantly increasing organization visibility and donor engagement.

  • Developed and maintained key publications, including annual reports and monthly email newsletters, enhancing the brand's national presence and ensuring consistent communication.

  • Managed regular email communications and monthly newsletters to donors.

  • Ideated and managed the creation and printing of marketing materials (annual reports, brochures, flyers, posters, booklets, collateral, etc.).

  • Managed and edited website copy, event pages, press releases, and new pages.

  • Created and managed presentations for partnership meetings and events.

  • Ideated, scripted, shot, and edited video content for social media, donor communications, event materials, and presentations.

  • Drafted a wide range of internal and external communications materials, maintaining a professional and cohesive brand voice.

  • Crafted and implemented a targeted social media strategy across platforms including Instagram, Facebook, TikTok, Twitter, and Pinterest, leading to a marked increase in follower engagement and brand loyalty.

  • Developed and managed a detailed social media calendar, creating tailored content to maximize platform effectiveness.

  • Coordinated social media influencer campaigns to amplify reach and engagement.

  • Spearheaded the Ian 500 event, a hybrid online and in-person multi-week fundraiser, serving as both project manager and social media strategist, substantially boosting community participation and fundraising efforts.

  • Directed the organization’s most successful End of Year Giving Campaign, setting new records in donations and expanding the donor base.

  • Managed the coordination of capturing and creating content for various events, overseeing sponsor, influencer, and VIP engagements to enhance event experiences and outcomes.

  • Collaborated with major partners like Mecum Auctions and 25 artists to launch a national campaign that successfully raised over $100,000, showcasing effective partnership management and campaign execution skills.

  • Designed and implemented marketing materials and graphics for national campaigns, significantly boosting campaign visibility and engagement.

2020-2021

Communications & Social Media Associate

Pet Paradise (animal care)

  • Developed and executed innovative social media content strategies, significantly increasing overall impressions and customer engagement across multiple platforms.

  • Crafted engaging content to enhance brand visibility and customer interaction.

  • Designed a variety of marketing materials and graphics for use in local and national campaigns, enhancing brand visibility and consistency.

  • Created and launched virtual training courses using Articulate 360, improving the accessibility and effectiveness of staff training programs.

  • Managed both internal and external communications, ensuring coherent and aligned messaging that supported organizational goals.

  • Authored articles and regularly contributed to the company blog, driving content engagement and reinforcing the brand’s community presence.

  • Managed client communications, including daily reports and photo updates.

  • Spearheaded the successful "Wacky Wednesday" fundraising event, managing the logistics of capturing over 50 pet portraits daily, which boosted community participation and raised significant funds.

2018-2020

Communications & Behavior Manager

Uptown Dog (animal behavior & training)

  • Managed the safety and well-being of up to 45 dogs daily, ensuring a secure environment for both animals and staff.

  • Designed and executed tailored behavior management plans to meet individual client needs and training goals, significantly improving customer satisfaction and animal care standards.

  • Proactively communicated with clients regarding their dog's behavior, progress, and any concerns, developing collaborative action plans.

  • Organized and standardized training materials and conducted comprehensive training sessions for new hires and ongoing training for all 8 employees, enhancing team skills and performance.

  • Developed and implemented a new system for daily customer communications, streamlining processes and improving client engagement and service responsiveness.

  • Managed all client communications, including proactive phone calls after first-day experiences and addressing concerns with tailored solutions.

  • Oversaw the monthly newsletter and managed all customer communications, ensuring high standards of customer service and maintaining consistent, brand-aligned messaging.

  • Managed and grew the company’s social media presence, creating engaging content that increased follower counts and enhanced brand reputation.

  • Successfully organized and managed multiple photo-based fundraising events, utilizing the events to not only raise funds but also significantly grow the company’s social media presence and improve public perception of the brand.

Education

2019

Louisiana State University Shreveport

MBA - Marketing Concentration

Relevant Coursework: Marketing Strategy, International Marketing, Financial Management, Managerial Use of Accounting Data, Economic Analysis for Management, Management Information Systems, Organizational Behavior, Hospitality and Casino Marketing, Data-Driven Decision Making, Organizational Strategy and Policies.

2018

Northcentral University

B.ED - Secondary English Education

Relevant Coursework:  Technical and Professional Writing,  Study of Language, Serving ELL, and Methods for SEI/ESL Students. 

Personal Projects

Freelance Social Media Strategist (2024–Present)

Helping businesses scale through expert social media strategy, content creation, and audience engagement.

  • Brand Growth & Digital Strategy: Developed tailored social media strategies that drive engagement, brand awareness, and lead generation.

  • Content Creation & Optimization: Created video scripts, graphics, and captions optimized for Meta, TikTok, and LinkedIn algorithms.

  • Community Engagement & Audience Building: Increased organic engagement by leveraging trend-based content and influencer partnerships.

  • Analytics & Performance Tracking: Used Meta Business Suite, Metricool, and Sprout to track and optimize ROI.

  • Client Collaboration & Training: Provided 1:1 coaching and social media playbooks for long-term client success.

 

🔗 Looking for a social media strategist? Let's connect!

 

Discord Gaming Community (2023)​

Built and managed a 700+ member gaming community, creating an engaging and monetized space.

  • Community Building & Engagement: Grew an engaged server from 0 to 700 members in two months.

  • Retention Strategies: Maintained a high retention rate through moderation tools, event planning, and active engagement.

  • Social Media Integration: Created an organic funnel from TikTok and Twitter, driving consistent new members.

  • Conflict Resolution & Customer Support: Handled community disputes effectively while maintaining a positive and respectful environment.

Key Achievements: 

  • Grew from 0 to 700+ members in 2 months via TikTok & Twitter marketing.

  • Monetized platform during the first month, with the server becoming profitable within two weeks

  • Rated #1 server in North America in month 2

 

12-Week Online Writing Course (2022–2023)

Designed a structured writing mentorship program to help aspiring authors complete a 40-chapter novel in 12 weeks.

  • Curriculum Development: Created a structured 12-week program with detailed lesson plans and resources.

  • Mentorship & Leadership: Guided a cohort of writers, providing weekly coaching sessions and accountability check-ins.

  • Editorial & Instructional Support: Reviewed and edited manuscripts to help writers refine their voices and storytelling techniques.

Key Achievements:

  • Developed a curriculum and accountability system that supported writers’ progress.

  • 80%+ participant completion rate, with multiple authors publishing their first novels.

 

Personal Blog (2017–2019)

Created a high-traffic blog that became a passive income stream.

  • Content Creation & Web Development: Produced engaging articles and multimedia content, reaching thousands of monthly readers.

  • SEO & Digital Marketing: Implemented Pinterest and Google SEO strategies, leading to sustained organic traffic growth.

  • Industry Networking & Brand Collaborations: Partnered with influencers, agencies, and brands to expand reach and credibility.

  • Monetization: Earned passive income through affiliate marketing, sponsored posts, and Pinterest content strategy.

Key Achievements:

  • Generated sustained organic traffic through SEO & Pinterest marketing.

  • Monetized via affiliate marketing, sponsored posts, and brand partnerships.

I Sometimes Send Newsletters

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